SunRice BABY!

SunRice is creating a fresh take on a classic with our new SunRice Baby ad campaign - a playful spin on the iconic 90s hit Ice Ice Baby. In it we show how rice can be the hero of any meal. From sizzling stir-fries to delicious rice bowls, rice is fun, versatile and deliciously simple. So rock your family’s tastebuds tonight by adding some SunRice baby!

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RICE IS BACK WITH A WHOLE NEW DIMENSION

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STOP. GRAB A PLATE AND LISTEN

Check out the new ad campaign from SUNRICE BABY!

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LET’S GET SOCIAL

THE BAND

Credit goes to Bastion, JPD, The Behavioural Architects, Nunn Media, Impress, IMS Global, and AKA Brand Design for making it all happen.

Bastion
JPD
The Behavioural Architects
Nunn Media
Impress
IMS Global
AKA Brand Design