Our Vision

SunRice is a dynamic rice food company with a vision to become the World’s Favourite Rice Food Company. Through innovation, initiative and operating excellence SunRice develops great tasting and nutritious foods that excite and satisfy consumers all over the world.

Our Corporate Goals

  • To deliver unbeatable products and services
  • To have leadership that inspires and rewards excellence
  • To have winning business relationships
  • To grow through imagination and audacity
  • To understand our responsibility to achieve financial targets
  • To have simple and effective systems and processes
  • To be responsible corporate citizens

Our Corporate Values

  • Integrity in all we do
  • Passion for the business
  • Learning and its rapid conversion to action
  • Single-minded commitment to achieve our stated goals